Combining innovative storytelling and human-centred design methodologies for content creation and audience engagement, the studio’s emphasis is to fully explore the possibilities that digital content offers for engagement according to a client brief.

New communication technologies and content creation tools are emerging all the time but how do we make the best use of them to engage audiences?

In this studio students will consider a range of possibilities for content creation in response to a client brief with audience engagement through strategic/creative thinking as a key emphasis. You will develop a suite of digital content with a focus on engagement in line with the client’s objectives.

Students will develop and pitch a tailored communication solution for a client brief informed by research insight, strategic planning and creative execution.