Marketing within Australia and China poses a unique set of challenges and opportunities. In an ever-shifting market driven by technology, connecting with both Australian and Chinese consumers requires a strong, data-informed strategy. In this project, a group of students will conduct primary and secondary market research to specify the needs/ desires, perceptions, attitudes and subsequent behaviour of your target market and develop recommendations based on their findings with respect to your challenge/area of focus.

Executive MBA students studying Managing Business Operations. Students have a minimum three years management experience to enter this program of study. Many students are in responsible roles in world class organizations (e.g., Ford Motor Company, National Australia Bank, RMIT University, Vinci Energies etc.). Students have completed Design Thinking for Business and are completing cross functional courses in Accounting, Leadership and Ethics, Marketing, Managing Technology and Innovation Strategy and Financial Management. This give students a sound basis for an industry focused Managing Business Operations project with Riipen.

The project addresses the application of analytics and statistics in a real world situation and is a capstone project for final year Master students. Our students have extensive knowledge in data extraction and preprocessing, data wrangling and exploration, data visualization, machine learning, forecasting, multivariate analysis, quality control and experimental design. Computing skills include querying language (SQL), scripting language (R, Python) & statistical language (R, SAS).

Engage with EMBA and MBA students: Every organization faces unique challenges, both internally and externally. This project offers your organization the exceptional opportunity to present a genuine business challenge and receive practical solutions from our talented RMIT students.