2024 Design and Develop Marketing Communication Plans

MKTG6117C
Fermé
RMIT University
Melbourne, Victoria, Australia
Alain Grossbard OAM
Educator
(2)
4
Chronologie
  • juillet 15, 2024
    Début de expérience
  • octobre 25, 2024
    Fin de expérience
Expérience
2 projets souhaités
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Tout type de entreprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Relations publiques Marketing sur les réseaux sociaux Communications Étude de marché Marketing strategy
Compétences
target audience marketing communications marketing communication planning online communication digital marketing social media research
Objectifs et capacités de apprenant.es

Looking to elevate your organization, and bring it to the next level? Bring on students from RMIT to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.


Part 1: Research and interview your organization. Our team will delve deep into your company's background, values, and goals. They will also conduct interviews to gain insights into the unique aspects of the product that can be leveraged for effective marketing communication. 

Part 2: Prepare marketing communication plan information. The students will compile the information gathered to outline key marketing communication objectives, target audiences, and messaging strategies. 

Part 3: Design a marketing communication plan. Based on the information collected, our team will design a comprehensive marketing communication plan that will incorporate a mix of mediums, including digital marketing, social media, traditional advertising, and more, tailored specifically to the company's product. 

Part 4: Present to the organization/client. Our students will present the marketing communication plan to you, seeking the company's input and feedback to ensure it aligns perfectly with their vision and mission. 

Part 5: Finalize marketing communication plan. Upon receiving your feedback, our team will make any necessary revisions and finalize the marketing communication plan for your approval. 

Apprenant.es

Apprenant.es
Diplôme
Tout niveau
15 apprenant.es dans le programme
Projet
75 heures par apprenant.e
Les Professeur.euses affectent les apprenant.es à des projets
Équipes de 2
Résultats et livrables attendus

Deliverables are negotiable, and will seek to align the needs of the students and the organization.

Some final project deliverables might include:

  1. A 10-15 minute presentation on key findings and recommendations of the marketing communication plan
  2. A detailed report including their research, analysis, insights and recommendations for the marketing and communication plan
Chronologie du projet
  • juillet 15, 2024
    Début de expérience
  • octobre 25, 2024
    Fin de expérience

Exemples de projets

Exigances

Students in groups of 3 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities that students can complete may include, but are not limited to:

  • Summarize outcomes and finding to relevant stakeholders e.g. Client, Instructor, etc.
  • Identify marketing communication mix options such as advertising; personal selling and direct marketing; discounts and promotions; public relations and messaging; direct marketing; sponsorships
  • Compare advantages and disadvantages of communications mix
  • Cover legislative and ethical requirements relevant to marketing communication plan
  • Select marketing communication mix according to marketing communication brief
  • Prepare budget and timeline proposal (the budget costs need to be referenced and accurately detailed. The timeline may be formulated as a Gantt chart)
  • Establish success measures for marketing communication plan such as key performance indicators, metrics; response and feedback; track engagement; turnover; reach, etc.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
     *
  • Q2 - Case à cocher
     *
  • Q3 - Case à cocher
     *
  • Q4 - Case à cocher
     *
  • Q5 - Case à cocher
     *