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Digital Marketing Strategy Plan - (Winter 2024)

MRKT 623-4
Fermé
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Daniel Nielsen
Daniel Nielsen
Sessional Faculty
(10)
6
Chronologie
  • janvier 11, 2024
    Début de expérience
  • février 8, 2024
    Proposal
  • mars 7, 2024
    Digital Marketing Plan & Presentations
  • mars 14, 2024
    Fin de expérience
Expérience
2/2 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Canada
Tout type de entreprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Marketing numérique Génération de leads Optimisation pour les moteurs de recherche Analyse marketing Marketing strategy
Compétences
marketing social media strategy customer acquisition
Objectifs et capacités de apprenant.es

This semester MBA-level students working in groups of 6 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practices.

Apprenant.es

Apprenant.es
Finissant
Tout niveau
40 apprenant.es dans le programme
Projet
15 heures par apprenant.e
Les Professeur.euses affectent les apprenant.es à des projets
Équipes de 6
Résultats et livrables attendus

Students will submit a detailed report (Digital Marketing Plan) including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

10-15 minute presentation of key findings and recommendations.

Chronologie du projet
  • janvier 11, 2024
    Début de expérience
  • février 8, 2024
    Proposal
  • mars 7, 2024
    Digital Marketing Plan & Presentations
  • mars 14, 2024
    Fin de expérience

Exemples de projets

Exigances

The project's outcome is a Digital Marketing Plan for the company based on the current situation analysis and business needs.

Working in groups of 5 to 7, MBA-level students will develop a Digital Marketing Plan to drive online traffic, customer leads, and online sales. They complete audits on the business's current website analytics, SEO, and social media presence. Examples of the elements included but are not limited to:

  • SEO plan
  • Paid search marketing plan
  • E-mail marketing plan
  • Social media marketing plan
  • Mobile marketing plan
  • Web analytics, evaluation & recommendations

The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:

  • Introduction and Company Background
  • Situation Analysis
  • Objectives
  • Strategic decisions
  • Digital Marketing Tactics
  • Implementation/action plan
  • Conclusion

Please, note that this is a top-line digital strategy with recommendations and examples, but it won't provide any specific tactics or deliverables other than the plan. For instance, teams won't build websites, create ads, social media calendars, keyword lists, etc.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Texte court
    Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter)
  • Q2 - Texte court
    Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (second or third week).
  • Q3 - Texte court
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a bi-weekly office hour with the students about 20 min per team)
  • Q4 - Texte court
    Available to attend the students’ digital marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.