- Lieu
- Vancouver, British Columbia, Canada
- Portails
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Vancouver, British Columbia, Canada
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- Catégories
- Publicités Marketing numérique Génération de leads Marketing strategy Média
Réalisations
Dernières rétroactions
Rétroaction d'expérience
Rétroaction d'expérience
Rétroaction d'expérience
Récentes expériences
Digital Marketing Strategy Plan - (Winter 2025)
MRKT 623
This semester MBA-level students working in groups of 5-6 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practices.
Strategic Marketing Management (Winter 2025)
MRKT 621
Tap on UCW's MBA expertise this semester! Our dynamic teams of 5 to 6 students are poised to harness their marketing knowledge to drive your organization forward. Whether it's seizing a new opportunity, crafting a strategic marketing plan, or tackling a current challenge, our students are armed with cutting-edge research, innovative strategies, and digital marketing tools to deliver a comprehensive report and presentation.
Digital Marketing Strategy Plan Fall 2024
MRKT623
This semester MBA-level students working in groups of 5-6 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practices.
Marketing Promotion Campaign Strategy
MRKT625
This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.