Riipen | Marketing Promotion

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Marketing Promotion

MRKT 625

Fermé

Contact principal

University Canada West

Vancouver, British Columbia, Canada

Mehdi Akhgari

Full-time Faculty

(24)

Chronologie

octobre 3, 2022

Début de expérience
octobre 29, 2022

Project Scope Meeting
novembre 12, 2022

Proposal and approved outline
novembre 19, 2022

Q&A: Interview with the company
décembre 11, 2022

Fin de expérience

Expérience

1/2 match de projet

Dates fixées par le expérience

Entreprises privilégiées

N'importe où

Any

N'importe qu'elle industrie

Portée de Expérience

Catégories

Communications Étude de marché Marketing strategy

Compétences

digital marketing marketing strategy data analysis

Objectifs et capacités de apprenant.es

This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a promotion plan, or solve a current marketing communication challenge.The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation.

Apprenant.es

Finissant

Tout niveau

30 apprenant.es dans le programme

Projet

20 heures par apprenant.e

Les apprenant.es s'auto-attribuent

Équipes de 6

Résultats et livrables attendus

Students will submit a 10-15 page report including their secondary research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

15 minute presentation of key findings and recommendations.

Chronologie du projet

octobre 3, 2022

Début de expérience
octobre 29, 2022

Project Scope Meeting
novembre 12, 2022

Proposal and approved outline
novembre 19, 2022

Q&A: Interview with the company
décembre 11, 2022

Fin de expérience

Exemples de projets

ThePromotion Plan should outline the promotion strategy and tactics for your company, including all or some of the following sections:

Industry/Company Review
Product Review/Buyer Analysis
Competitive Review
Segmentation, Targeting, and Positioning
Communications Objectives & Budget Request
Creative Strategy Statement/Source Determination
IMC Program Element Mix
Specific Media Objectives/Mix
Evaluation Program

Presentation to Client
Final Report

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

Q1 - Case à cocher

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Q2 - Case à cocher

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team)

Q3 - Case à cocher

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses Linked In or letter)

Q4 - Case à cocher

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.

Q5 - Case à cocher

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (first or second week).