- Lieu
- Vancouver, British Columbia, Canada
- Bio
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Dr. Mehdi Akhgari graduated with a PhD in Marketing from the Asper School of Business at the University of Manitoba. Before joining University Canada West in 2017, he was a faculty member at the University of Winnipeg. Dr. Akhgari’s main research stream focuses on relationship marketing and consumer loyalty. He has published in Journal of Retailing and Consumer Services, International Journal of Bank Marketing, Australasian Marketing Journal, and more, and he has presented his research at major conferences, such as ACR and ASAC. Dr. Akhgari has years of experience teaching several marketing courses. In addition, Dr. Akhgari holds a Master’s degree in Textile Management, and a BSc in Textile Engineering, and he has many years of professional and managerial experience in the information technology industry and Canadian food industry (All Natural Meats Inc.).
- Portails
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Vancouver, British Columbia, Canada
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- Catégories
- Marketing strategy
Profils sociaux
Dernières rétroactions
Rétroaction d'expérience
Rétroaction d'expérience
Rétroaction d'expérience
Réalisations
Récentes expériences
Marketing Management Spring 2025
MRKT 621
This semester students working in groups of 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Marketing Management
MRKT 621
This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
International Marketing
MRKT 627
Do you have an International Marketing challenge/opportunity you want to address? In this project will apply their knowledge in international marketing to helping your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.
International Marketing
MRKT 627
Do you have an International Marketing challenge/opportunity you want to address? In this project will apply their knowledge in international marketing to helping your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.