CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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Marketing Plan

CSBA 2200
Fermé
Contact principal
York University - School of Continuing Studies
York University - School of Continuing Studies
sheikh habib
Professor
(2)
3
Chronologie
  • mars 8, 2020
    Début de expérience
  • mars 13, 2020
    Project Scope Meeting
  • mars 25, 2020
    Midway Check In
  • mai 2, 2020
    Fin de expérience
Expérience
15/5 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Étude de marché Lancement d'un produit ou d'un service Stratégie de vente Marketing strategy
Compétences
marketing strategy research analysis
Objectifs et capacités de apprenant.es

Working in groups of 4-5 students, the teams will dedicate 100 hours towards developing a marketing plan to help your organization seize a marketing opportunity or solve a current marketing challenge. The team will use marketing research and marketing strategy techniques to create an actionable report and presentation.

Apprenant.es

Apprenant.es
Tout niveau
50 apprenant.es dans le programme
Projet
25 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

Student teams will submit the following deliverables:

1. A report of the market research findings and recommendations

2. A 20 minutes presentation that summarizes their key research findings, insights, and recommendations, which you can share with employees

Chronologie du projet
  • mars 8, 2020
    Début de expérience
  • mars 13, 2020
    Project Scope Meeting
  • mars 25, 2020
    Midway Check In
  • mai 2, 2020
    Fin de expérience

Exemples de projets

Based on the information, goals and support provided by your organization, students will conduct primary market research, using focus groups, to determine your target market's needs and effective brand positioning strategy.

Research activities can include, but are not limited, to the following:

  • Focus group discussions with current and prospective customers
  • Competitor SWOT analysis
  • Analysis of product positioning
  • Identification of potential new customer segments for your market offering
  • Identify potential new product/ service for the company.

The students will use the results of this research and analysis to create a marketing plan with recommendations on how to change and improve your marketing strategy. Students will consider your organization's budget and other constraints to ensure these recommendations are realistic and actionable.

Components of a marketing plan can include, but are not limited, to the following:

  • Consumer insights, recommendations, and strategies related to the Marketing Mix (Product, Place, Price and Promotion)
  • Strategy to target a new customer segment, and an implementation plan
  • Strategy to launch a potential new product or service, and an implementation plan
  • Competitive strategy highlighting how your product /service offering can be differentiated from competitors

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
    Be available to attend the final presentation during the week of April 1st-2nd, either remotely or in-person (if you are local to the GTA).
  • Q2 - Case à cocher
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q3 - Case à cocher
    Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-8 hours over the duration of the project).
  • Q4 - Case à cocher
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.