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Strategic Marketing and Marketing Plan - 2025 Winter

MKTG 3042
Fermé
Fanshawe College
Fanshawe College
London, Ontario, Canada
Todd Kanik
Todd Kanik
Professor
(6)
3
Chronologie
  • février 10, 2025
    Début de expérience
  • mars 10, 2025
    Part 1 - The 5 C's
  • mars 24, 2025
    Part 2 - STP
  • avril 18, 2025
    Fin de expérience
Expérience
3/3 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Canada
Tout type de entreprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Étude de marché Lancement d'un produit ou d'un service Marketing strategy
Compétences
competitive analysis business consulting business strategy market research market segmentation marketing mix marketing strategies
Objectifs et capacités de apprenant.es

Your organization has products or services requiring a marketing plan.


Up to eight student teams will spend 8 weeks conducting research and developing a Marketing Plan in the form of three deliverables:


  1. A situation analysis, researching your product/service and producing a report covering the external business environment you operate or plan to operate within.
  2. Segmenting, targeting, and positioning breaking down available customer groups, ones that may be attractive to target, and how potential customers perceive the marketplace.
  3. Marketing mix plan including aligning your product/service with customer needs, pricing analysis and recommendations, appropriate channels of communication, and promotional strategy.

Apprenant.es

Apprenant.es
Diplôme
Niveau Débutant, Intermédiaire
35 apprenant.es dans le programme
Projet
24 heures par apprenant.e
Les Professeur.euses affectent les apprenant.es à des projets
Équipes de 6
Résultats et livrables attendus

Referencing available information from research, students will provide a Strategic Marketing Plan with implementation recommendations in the form of 3 deliverables over the 8 weeks.


Students work in groups of approximately 4-6. You will receive one set of research, analysis, and plans from each group.


Chronologie du projet
  • février 10, 2025
    Début de expérience
  • mars 10, 2025
    Part 1 - The 5 C's
  • mars 24, 2025
    Part 2 - STP
  • avril 18, 2025
    Fin de expérience

Exemples de projets

Exigances

Projects the students are well-equipped to work on include (but are not limited to):

  • New or existing business, product, or service
  • Developing a new product launch plan
  • Rebranding or marketing of an existing product
  • Market research or competitive analysis
  • Expansion strategy

Note: finance or human resource related projects will not be a good match for this cohort.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • question 1

    Plan to provide an information package for students with a survey and details about your company, products/services, and goals for this project.

  • question 2

    Be available for a quick phone call or Zoom meeting with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

  • question 3

    Depending on the scope of the project, you may need to provide internal information to the students. They are able to sign NDAs if required.

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