Fanshawe College

London, Ontario, Canada

Your organization has products or services requiring a marketing plan. Up to eight student teams will spend 8 weeks conducting research and developing a Marketing Plan in the form of three deliverables: A situation analysis , researching your product/service and producing a report covering the external business environment you operate or plan to operate within. Segmenting, targeting, and positioning breaking down available customer groups, ones that may be attractive to target, and how potential customers perceive the marketplace. Marketing mix plan including aligning your product/service with customer needs, pricing analysis and recommendations, appropriate channels of communication, and promotional strategy.

Fanshawe College

London, Ontario, Canada

Your organization will propose a business challenge, which students will tackle over 10 weeks (40+ hours). Students will define the problem, conduct a comprehensive situation analysis, formulate alternatives and recommend a strategy and implementation plan. Once the project scope has been agreed upon, the students provide the research, work and client relationship process.

Fanshawe College

London, Ontario, Canada

Your organization has a product or service requiring a marketing plan. Up to six student teams in each cohort will spend over 10 weeks (40+ hours) conducting research and developing a Strategic Marketing Plan including recommendations for implementation. Students will conduct a situation analysis, research your product/service (including potential target market, competitors, and industry considerations), formulate alternatives, and recommend strategies and implementation plans. All students in each cohort will work on your plan and in the end, you will receive up to six Strategic Marketing Plans.

Fanshawe College

London, Ontario, Canada

Your organization has a product or service requiring a marketing plan. Up to six student teams will spend over 10 weeks (40+ hours) conducting research and developing a Strategic Marketing Plan including recommendations for implementation. Students will conduct a situation analysis, research your product/service (including potential target market, competitors, and industry considerations), formulate alternatives, and recommend strategies and implementation plans. All students in each cohort will work on your plan and in the end, you will receive up to six Strategic Marketing Plans.