Riipen | Marketing Management Spring 2025

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Marketing Management Spring 2025

MRKT 621

Fermé

Contact principal

University Canada West

Vancouver, British Columbia, Canada

Mehdi Akhgari

Full-time Faculty

(24)

Chronologie

avril 27, 2025

Début de expérience
juin 22, 2025

Fin de expérience

Expérience

3/3 match de projet

Dates fixées par le expérience

Entreprises privilégiées

Canada

Tout type de entreprise

N'importe qu'elle industrie

Portée de Expérience

Catégories

Communications Étude de marché Marketing strategy

Compétences

digital marketing competitive analysis sales & marketing marketing strategy

Objectifs et capacités de apprenant.es

This semester students working in groups of 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Apprenant.es

Finissant

Niveau Intermédiaire

44 apprenant.es dans le programme

Projet

20 heures par apprenant.e

Les apprenant.es s'auto-attribuent

Équipes de 6

Résultats et livrables attendus

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

15 minute presentation of key findings and recommendations.

Chronologie du projet

avril 27, 2025

Début de expérience
juin 22, 2025

Fin de expérience

Exemples de projets

Examples include but are not limited to:

Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
Developing an integrated online/offline communication strategy.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

Q1 - Case à cocher

Assess and judge the "top" student project(s) and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group(s). (Student chooses Linked In or letter) *

Q2 - Case à cocher

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. *

Q3 - Case à cocher

If you are a Canadian company? *

Q4 - Case à cocher

If your company has legally operating more than six months? *

Q5 - Case à cocher

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly office hour with the students about 15 min per team) *

Q6 - Case à cocher

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students. *

Q7 - Case à cocher

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (second or third week). *

Q8 - Texte court

What information do you require from students on an NDA? *