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Strategic Marketing Management (Fall 2023)

MRKT 621
Fermé
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Daniel Nielsen
Daniel Nielsen
Sessional Faculty
(8)
6
Chronologie
  • octobre 11, 2023
    Début de expérience
  • octobre 29, 2023
    Proposals
  • décembre 6, 2023
    Marketing Plan & Group Presentations
  • décembre 6, 2023
    Fin de expérience
Expérience
5/4 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Canada
Tout type de entreprise
N'importe qu'elle industrie
Catégories
Publicités Segmentation de la clientèle Marketing sur les réseaux sociaux Analyse marketing Marketing strategy
Compétences
marketing promotion market analysis
Objectifs et capacités de apprenant.es

Tap on UCW's MBA expertise this semester! Our dynamic teams of 5 to 6 students are poised to harness their marketing knowledge to drive your organization forward. Whether it's seizing a new opportunity, crafting a strategic marketing plan, or tackling a current challenge, our students are armed with cutting-edge research, innovative strategies, and digital marketing tools to deliver a comprehensive report and presentation.

Apprenant.es
Finissant
Tout niveau
1 apprenant.e dans le programme
Projet
15 heures par apprenant.e
Les Professeur.euses affectent les apprenant.es à des projets
Équipes de 6
Résultats et livrables attendus

Students will submit a 10-15 page report including their research, analysis, insights, and recommendations.


Students will also submit a pdf/ppt slide deck summarizing their key findings and recommendations to share with your employees.


15-minute presentation of key findings and recommendations.

Chronologie du projet
  • octobre 11, 2023
    Début de expérience
  • octobre 29, 2023
    Proposals
  • décembre 6, 2023
    Marketing Plan & Group Presentations
  • décembre 6, 2023
    Fin de expérience
Exemples de projets

Tailored Marketing Strategy:

  • Elevate your approach with customized recommendations aligned with your budget and existing strategy.

Marketing Mix Mastery:

  • Gain valuable insights and sustainable strategies for optimizing Product, Place, Price, and Promotion.

Comprehensive Analysis:

  • Dive deep into the external landscape, encompassing customers, competitors, markets, and environments. Evaluate the performance of your marketing mix.

Seamless Online/Offline Communication:

  • Craft a cohesive strategy bridging the digital and physical worlds for maximum impact.

Social Media Domination:

  • Harness the full potential of social media platforms with a strategic plan tailored to your brand.


Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter)

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (second or third week).

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a bi-weekly office hour with the students about 20 min per team)

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.