Strategic Storytelling and Creative Content
Contact principal
Chronologie
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mai 6, 2020Début de expérience
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mai 10, 2020Project Briefing
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mai 14, 2020Work-in-progress Check-in
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mai 17, 2020Project Pitches
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mai 26, 2020Project Report and Showcase Website
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mai 26, 2020Fin de expérience
Chronologie
-
mai 6, 2020Début de expérience
-
mai 10, 2020Project Briefing
Initial project briefing: 10-15min plus Q 'n' A (preferred in real-time)
-
mai 14, 2020Work-in-progress Check-in
Client availability to respond to student question either via email or other means.
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mai 17, 2020Project Pitches
5min pitch presentations to the client -- either in real-time or pre-recorded. There will be 5 projects (max.) per client. Client feedback expected for each pitch.
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mai 26, 2020Project Report and Showcase Website
Each project will produce a final project report (PDF) and a showcase website to be shared with the client.
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mai 26, 2020Fin de expérience
Portée de Expérience
Catégories
Communications MédiaCompétences
strategic storytelling creative content branding strategy researchIn this two-week intensive, held in Singapore, students from Professional Communication, specializing in Advertising and Public Relations, and Communication Design are working in small interdisciplinary teams on communication projects.
Combining the best of both worlds, students apply communication research methods and human-centered design processes to offer innovative communication solutions to real-world problems -- and all this with less than a two-week turn-around.
Apprenant.es
Communication campaign (concept creation and collateral design)
- A tailored communication solution for a problem identified in a client brief based on strategic communication analysis, end-user research and creative concept generation.
- Prototype development for communication collateral and creative content including prototype testing with end-users
Communication plan
- After client feedback for final project pitch, each project will provide a project report including a communication plan outlining strategy and project execution
Client presentation
- A 5min client presentation (ideally live or in case of timezone clash: pre-recorded)
Showcase website
- A comprehensive project website that showcase the complete project and its collateral
Chronologie du projet
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mai 6, 2020Début de expérience
-
mai 10, 2020Project Briefing
-
mai 14, 2020Work-in-progress Check-in
-
mai 17, 2020Project Pitches
-
mai 26, 2020Project Report and Showcase Website
-
mai 26, 2020Fin de expérience
Chronologie
-
mai 6, 2020Début de expérience
-
mai 10, 2020Project Briefing
Initial project briefing: 10-15min plus Q 'n' A (preferred in real-time)
-
mai 14, 2020Work-in-progress Check-in
Client availability to respond to student question either via email or other means.
-
mai 17, 2020Project Pitches
5min pitch presentations to the client -- either in real-time or pre-recorded. There will be 5 projects (max.) per client. Client feedback expected for each pitch.
-
mai 26, 2020Project Report and Showcase Website
Each project will produce a final project report (PDF) and a showcase website to be shared with the client.
-
mai 26, 2020Fin de expérience
Exemples de projets
We are happy to negotiate the exact project outcomes in order to better suit specific client needs.
Our usual project deliverables are:
- Communication campaign (concept creation and collateral design)
- Communication plan
- Client presentation
- Showcase website
Previous studio clients of RMIT Professional Communication range from the corporate, social enterprise, local government and independent media sector. It includes ANZ, Edelman, Viva Energy, Parks Victoria, Corangamite Catchment Management Authority, Eastern Maar Aboriginal Corporation and WIDGET (Women In Development (Games & Everything Tech)) among others.
Selected 2019 student projects (2nd year undergraduate)
Student Learning Solutions in Singapore
Client: SIMGE Study and Learning Centre
Aging Population in Singapore
Independent Project
- Project 1 (Singapore)
Philanthropy: Annual Staff Giving campaign
Client: RMIT Philanthropy
- Project 1 (Melbourne)
Cybersecurity Messaging
Client: RMIT Change & Awareness lead, Information Technology Services
- Project 1 (Melbourne)
How does Global Education look like?
Client: RMIT GlobalX
Community Engagement: The Capitol Theatre Student Film Festival
Client: The Capitol Theatre
- Project 1 (Melbourne)
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Contact principal
Chronologie
-
mai 6, 2020Début de expérience
-
mai 10, 2020Project Briefing
-
mai 14, 2020Work-in-progress Check-in
-
mai 17, 2020Project Pitches
-
mai 26, 2020Project Report and Showcase Website
-
mai 26, 2020Fin de expérience
Chronologie
-
mai 6, 2020Début de expérience
-
mai 10, 2020Project Briefing
Initial project briefing: 10-15min plus Q 'n' A (preferred in real-time)
-
mai 14, 2020Work-in-progress Check-in
Client availability to respond to student question either via email or other means.
-
mai 17, 2020Project Pitches
5min pitch presentations to the client -- either in real-time or pre-recorded. There will be 5 projects (max.) per client. Client feedback expected for each pitch.
-
mai 26, 2020Project Report and Showcase Website
Each project will produce a final project report (PDF) and a showcase website to be shared with the client.
-
mai 26, 2020Fin de expérience