CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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Marketing Management

MRKT 621
Fermé
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Mehdi Akhgari
Mehdi Akhgari
Full-time Faculty
(18)
6
Chronologie
  • janvier 15, 2021
    Début de expérience
  • janvier 23, 2021
    Project Scope Meeting
  • février 6, 2021
    Q&A: Interview with the company
  • mars 27, 2021
    Fin de expérience
Expérience
4/3 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Any
N'importe qu'elle industrie
Catégories
Communications Étude de marché Marketing strategy
Compétences
digital marketing competitive analysis sales & marketing marketing strategy
Objectifs et capacités de apprenant.es

This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Apprenant.es
Finissant
Tout niveau
45 apprenant.es dans le programme
Projet
20 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 6
Résultats et livrables attendus

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

10-15 minute presentation of key findings and recommendations.

Chronologie du projet
  • janvier 15, 2021
    Début de expérience
  • janvier 23, 2021
    Project Scope Meeting
  • février 6, 2021
    Q&A: Interview with the company
  • mars 27, 2021
    Fin de expérience
Exemples de projets

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (first or second week).

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses Linked In or letter)

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team)

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.