Riipen | International Marketing

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International Marketing

MRKT 627

Fermé

Contact principal

University Canada West

Vancouver, British Columbia, Canada

Mehdi Akhgari

Full-time Faculty

(24)

Chronologie

janvier 15, 2021

Début de expérience
janvier 23, 2021

Project Scope Meeting
février 6, 2021

Q&A: Interview with the company
mars 27, 2021

Fin de expérience

Expérience

2/3 match de projet

Dates fixées par le expérience

Entreprises privilégiées

N'importe où

Any

N'importe qu'elle industrie

Portée de Expérience

Catégories

Communications Étude de marché Stratégie de vente Marketing strategy

Compétences

digital marketing competitive analysis sales & marketing marketing strategy business strategy

Objectifs et capacités de apprenant.es

Do you have an International Marketing challenge/opportunity you want to address? In this project will apply their knowledge in international marketing to helping your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.

Apprenant.es

Finissant

Tout niveau

30 apprenant.es dans le programme

Projet

20 heures par apprenant.e

Les apprenant.es s'auto-attribuent

Équipes de 6

Résultats et livrables attendus

Students will submit a detailed report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

10-15 minute presentation of key findings and recommendations.

Chronologie du projet

janvier 15, 2021

Début de expérience
janvier 23, 2021

Project Scope Meeting
février 6, 2021

Q&A: Interview with the company
mars 27, 2021

Fin de expérience

Exemples de projets

Before entering your organization into the international landscape it is important to have an understanding of how to successfully market your product/service. MBA level student-consultants in groups of 5-6 will spend 20+ hours conducting preliminary research and analysis to develop a marketing report detailing a plan for your organization to go global.

Some areas that these students can help you to understand include but are not limited to:

How to reach your target market in country of choice
Most effective marketing techniques for area of choice
Analysis of the effectiveness of entering market of choice.
Generate an approach for identifying and analyzing the key cultural and environmental characteristics of any nation or global region

The expectation is that the students would execute all the required marketing functions (for example: market research, market analysis, promotion, pricing and distribution). A global marketing strategy can help your organization improve product/service effectiveness, give a strong competitive edge, or heighten customer awareness. Take this opportunity to analyze how you could benefit from expanding internationally.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

Q1 - Case à cocher

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (first or second week).

Q2 - Case à cocher

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Q3 - Case à cocher

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team)

Q4 - Case à cocher

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses Linked In or letter)

Q5 - Case à cocher

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.