CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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Interdisciplinary Communication: Strategic Storytelling and Creative Content

COMM2324
Fermé
RMIT University
RMIT University
Melbourne, Victoria, Australia
Jan Brueggemeier
Jan Brueggemeier
Lecturer
(3)
3
Chronologie
  • juillet 20, 2021
    Début de expérience
  • août 4, 2021
    Project Briefing
  • août 25, 2021
    Work-in-progress Check-in
  • septembre 29, 2021
    Project Pitches
  • octobre 3, 2021
    Project Report and Showcase Website
  • octobre 31, 2021
    Fin de expérience
Expérience
2/5 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Australia
Startup, Entreprise sociale, Non profit, Large enterprise, Any, Entreprise familiale
N'importe qu'elle industrie

Portée de Expérience

Catégories
Communications Média
Compétences
branding strategy research strategic storytelling creative content
Objectifs et capacités de apprenant.es

In this twelve-week studio, held in Melbourne, students from Professional Communication, specializing in Advertising, Journalism, Media and Public Relations are working in small interdisciplinary teams on communication projects.

Combining the best of the communication world, students apply communication research methods and human-centered design processes to offer innovative communication solutions to real-world problems.

Apprenant.es

Apprenant.es
Finissant
Tout niveau
112 apprenant.es dans le programme
Projet
32 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

Communication campaign and creative content (concept creation and collateral design)

  • A tailored communication solution for a problem identified in a client brief based on strategic communication analysis, end-user research and creative concept generation.
  • Prototype development for communication collateral and creative content including prototype testing with end-users

Communication plan

  • After client feedback for final project pitch, each project will provide a project report including a communication plan outlining strategy and project execution

Client presentation

  • A 5min client presentation (ideally live or in case of timezone clash: pre-recorded)

Showcase website

  • A comprehensive project website that showcase the complete project and its collateral
Chronologie du projet
  • juillet 20, 2021
    Début de expérience
  • août 4, 2021
    Project Briefing
  • août 25, 2021
    Work-in-progress Check-in
  • septembre 29, 2021
    Project Pitches
  • octobre 3, 2021
    Project Report and Showcase Website
  • octobre 31, 2021
    Fin de expérience

Exemples de projets

Exigances

We are happy to negotiate the exact project outcomes in order to better suit specific client needs.

Our usual project deliverables are:

  • Communication campaign and creative content (concept creation and collateral design)
  • Communication plan
  • Client presentation
  • Showcase website

Previous studio clients of RMIT Professional Communication range from the corporate, social enterprise, local government and independent media sector. It includes ANZ, Edelman, Viva Energy, The Conversation, By All Means, Parks Victoria, Corangamite Catchment Management Authority, Eastern Maar Aboriginal Corporation and WIDGET (Women In Development (Games & Everything Tech)) among others.

Selected student projects from previous years from Singapore and Melbourne (2nd year undergraduate)

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q - Case à cocher
  • Q - Case à cocher
  • Q - Case à cocher
  • Q - Case à cocher
  • Q - Case à cocher