Do you have a business problem that you'd like to solve with data? Do you want to make smart predictions about your customers? In this project, students in the Machine Learning Capstone course will address a problem of your choosing by applying analytics models, methodologies, and tools learned in their program. Teams will work on an end-to-end machine learning solution, from problem formulation to deployment. By the end of the course, a data product will be delivered to your organization.

Students in York University's Digital Marketing Certificate program will work in groups of 4 to plan, build, and deploy an automated email drip campaign for your organization utilizing MailChimp.

Do you have a business problem that you'd like to solve with data? Do you want to make smart predictions about your customers? In this project, students in the Machine Learning Capstone course will address a problem of your choosing by applying analytics models, methodologies, and tools learned in their program. Teams will work on an end-to-end machine learning solution, from problem formulation to deployment. By the end of the course, a data product will be delivered to your organization.

In the final course of the Advanced Data Science and Predictive Analytics Certificate, students spend 8 weeks creating an analytics solution/model for your organization. This capstone project includes analysis of a real-life scenario, including business problem framing, translating to an analytical problem statement, data collection, preparation, integrating, modelling and analyzing and will result in a final report/ presentation that outlines recommendations and a solution deployment plan.

Working in groups of 4-5 students, the teams will dedicate 100 hours towards developing a marketing plan to help your organization seize a marketing opportunity or solve a current marketing challenge. The team will use marketing research and marketing strategy techniques to create an actionable report and presentation.

Student-consultant groups will research and analyze your organizational practices and develop strategic recommendations for growth over the next 2 to 5 years.