Helina Baby Inc. is seeking to transform its existing Squarespace website from a wholesale-focused platform to a retail-oriented one. The current setup does not cater to individual retail customers, limiting the company's ability to expand its market reach. The goal of this project is to redesign the website to enhance user experience for retail customers, streamline the purchasing process, and integrate retail-specific features such as product reviews, customer accounts, and a simplified checkout process. The project will involve analyzing the current website structure, identifying necessary changes, and implementing these changes while ensuring the website remains visually appealing and user-friendly. This project provides an opportunity for learners to apply their web development and design skills in a real-world setting, focusing on e-commerce solutions.

- A redesigned Squarespace website optimized for retail customers.

- Implementation of retail-specific features such as product reviews and customer accounts.

- A streamlined and user-friendly checkout process.

- A report detailing the changes made and the rationale behind them.

- A presentation showcasing the new website design and its features.