Unified Website Revamp for STEM the Gap Academy

STEM the Gap Academy is seeking to consolidate and enhance its online presence by transforming its existing dual-website setup into a single, cohesive platform. The current situation involves managing two separate websites that serve overlapping purposes, leading to inefficiencies and a fragmented user experience. The goal of this project is to transfer content from the old website to the new one, ensuring that all essential information is retained and presented in a more streamlined, user-friendly manner. This transformation will involve updating the design, improving navigation, and ensuring mobile responsiveness, all while maintaining the brand's identity and accessibility standards. The project provides an opportunity for learners to apply their web development and design skills in a real-world context, focusing on user experience and content management.

Helina Baby Inc. Brand and Packaging Design Enhancement

Helina Baby Inc., a leader in baby products, is looking to enhance its brand presence and packaging design to better connect with its target audience. The project aims to develop a cohesive brand style for social media platforms, ensuring consistency and appeal across all digital channels. Additionally, the project will focus on designing attractive and functional packaging that reflects the brand's values and appeals to new parents. The team will also work on creating a visually appealing wholesale catalogue that effectively showcases Helina Baby Inc.'s product range. This project provides an opportunity for learners to apply their skills in graphic design, marketing, and branding to real-world scenarios, enhancing their understanding of brand development and product presentation.

User Interaction Data Analysis for Enhanced Customer Experience

STEM the Gap Academy aims to leverage data from its digital platforms to improve customer experience and website performance. This project focuses on analyzing user interactions and behaviors using data from Hot Jar, Squarespace, and a chat feature. The primary goal is to identify patterns and trends that can inform strategic decisions to enhance user engagement. Learners will engage in data cleaning and organization, followed by exploratory data analysis to uncover meaningful insights. By visualizing key findings, the project will provide STEM the Gap Academy with actionable recommendations to optimize their digital platforms. This project offers learners a practical opportunity to apply their data analysis skills in a real-world context, bridging the gap between theoretical knowledge and practical application.

SEO Strategy Enhancement for STEM the Gap Academy

STEM the Gap Academy aims to improve its online visibility and attract more students to its programs. The current challenge is to optimize the website's search engine performance to increase organic traffic. The project involves analyzing the existing SEO strategy, identifying areas for improvement, and implementing changes to enhance search engine rankings. Students will apply their classroom knowledge of SEO marketing to conduct keyword research, optimize on-page elements, and develop a content strategy. The goal is to create a comprehensive SEO plan that aligns with the academy's objectives and can be easily maintained by the internal team. This project will provide students with practical experience in SEO, allowing them to see the direct impact of their work on the academy's online presence.