PickEco Refills is a zero waste grocery store that puts people and the planet over profits. We are looking to update our online website to create a more user friendly shopping experience.

We would like to work with students to ensure our website has a high SEO ranking.

This will involve several different steps for the students, including:

• Conducting a needs analysis to determine what areas of the current website require the most attention (Potentially using Yost within Shopify.)
• Updating our website, with our assistance in providing the content.
• Upload SEO optimized photo and meta description of products.
• Find and list duplicate products.
• Writing SEO optimized copy for products and posts.

Bonus steps in the process would also include:

• Assessing the before and after ranking.

By the end of the project, students should demonstrate:

• Understanding of shopify themes and apps.
• Identification and testing of SEO optimized images and copy.
• Updating of the shopify meta descriptions.
• Recommendations for website maintenance.
• website testing with users and feedback.

Final deliverables should include

• An updated functioning website with SEO optimized images and descriptions.
• A final report on improvements made and recommendations.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and website design
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.