Website Development / SEO

Our company advertises thousands of products online. We hope to update our existing website to attract more customers as well as link our products to their respective inventory. We would like to work with students to update our website, creating an appealing interface for users. This can be achieved through common site building tools such as Shopify. This will involve several different steps for the students, including: Linking products to inventory. Ensuring the correct sales channels are selected. Cropping and adding images and formatting Descriptions. Adjusting product descriptions and meta descriptions for SEO optimization. Bonus steps in the process would also include: Creating Matrix items based on our bulk listings.

Digital Content Creation for our Zero Waste grocery store.

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. PickEco Refills is a Zero Waste grocery store. Our aim is to help our customers reduce their environmental footprint through meaningful and waste free shopping and education. We are not just here to sell a product, we want to make the world a cleaner and greener place. We are an inclusive space within our community, and we want everybody to feel welcome and safe. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Digital Marketing Strategy for our Second store

We want students to help us develop a digital marketing strategy for our second store set to open in September 2024. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

Online store finishing touches and Newsletter creation.

The main goal for this project to to put the finishing touches on our Shopify website and create SEO optimized blog posts and newsletters. To complete this project, the following tasks will need to be achieved: 1. Update listings on Shopify with product descriptions, categories / tags etc from Revel. 2. Update the menu and ensure all products are categorized appropriately. 3. Create SEO optimized blog posts in alignment with our company values. 4. Create a weekly newsletter to engage with our online community. 5. Create matrix listings for products with weights and images provided by the inventory manager.