Wireframes & User Journey Design Mapping for Business Planning App
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Conception de l'interface utilisateur Conception de l'expérience utilisateurCompétences
usability testing wireframing user experience (ux) user experience (ux) design user journey mapping design thinking information architecture problem solving collaborative communications business presentationsThe goal of this project is to design the foundational user experience for the Epigram Strategic Business Coach App—a virtual platform that guides entrepreneurs and small business owners through every stage of business development.
Learners will engage in the following activities to support this goal:
- Conduct user journey mapping for key personas and business scenarios
- Conduct secondary research (and primary research if feasible) to build evidence-based personas and realistic user journey scenarios
- Develop low to medium-fidelity wireframes that visualize the platform’s core functionality
- Define intuitive navigation paths that support strategic decision-making
- Identify friction points and propose user-centered design enhancements
- Deliver a design rationale report and present findings to the project lead
The key deliverables include:
- Research Summary (1–2 pages or slides) outlining key findings that informed persona creation and journey mapping
- User journey maps
- Low to medium-fidelity annotated wireframes (using Figma, Adobe XD, or Miro)
- UX recommendations for layout, flow, and usability
- Final design presentation and documentation
This project sets the stage for MVP development and gives learners the opportunity to influence the architecture of a real-world SaaS product in the consulting space.
Learners will complete the foundational UX design phase of the Epigram Strategic Business Coach App. This includes mapping the user journey and designing wireframes to visually guide the app’s development.
Expected Deliverables:
- Detailed User Journey Maps outlining user flows for core features such as business planning, live consulting access, and AI-guided tools
- Low to Medium-Fidelity Wireframes showcasing layout, navigation, and interactions across the primary pages and features
- Annotated Design Files that explain user intentions, interactions, and design decisions
- UX Improvement Suggestions based on usability principles and anticipated pain points
- Final Presentation Deck or Video summarizing the journey map, wireframes, rationale, and implementation recommendations
These deliverables will serve as the blueprint for building the MVP version of the app.
Implication directe dans les tâches du projet, en offrant des conseils et démonstration de techniques.
Enregistrements programmés pour discuter des progrès, relever les défis et fournir des commentaires.
À propos de l'entreprise
Epigram Consulting Services is a strategic business consultancy dedicated to empowering micro and small businesses with the tools, insight, and structure needed to succeed at every stage of their entrepreneurial journey. Founded by Dr. Karen Lowe, a business strategist with over 15 years of experience and advanced academic training in business and project management, Epigram blends theory with real-world application to deliver high-impact consulting solutions.
Our services are rooted in a holistic approach—addressing not only business growth but also the barriers that hinder progress. Whether through one-on-one consulting, group training, or our upcoming AI-powered business app, Epigram is committed to making high-level strategic thinking accessible, affordable, and actionable for everyday business owners. From ideation to operations, marketing, finance, and scaling, Epigram Consulting Services supports clients with clarity, structure, and results-driven strategies tailored to their unique goals.
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