Wireframes & User Journey Design Mapping for Business Planning App

The goal of this project is to design the foundational user experience for the Epigram Strategic Business Coach App —a virtual platform that guides entrepreneurs and small business owners through every stage of business development. Learners will engage in the following activities to support this goal: Conduct user journey mapping for key personas and business scenarios Conduct secondary research (and primary research if feasible) to build evidence-based personas and realistic user journey scenarios Develop low to medium-fidelity wireframes that visualize the platform’s core functionality Define intuitive navigation paths that support strategic decision-making Identify friction points and propose user-centered design enhancements Deliver a design rationale report and present findings to the project lead The key deliverables include: Research Summary (1–2 pages or slides) outlining key findings that informed persona creation and journey mapping User journey maps Low to medium-fidelity annotated wireframes (using Figma, Adobe XD, or Miro) UX recommendations for layout, flow, and usability Final design presentation and documentation This project sets the stage for MVP development and gives learners the opportunity to influence the architecture of a real-world SaaS product in the consulting space.

Epigram Consulting Website Redesign Optimization

We are seeking a student/team to completely redesign and rebuild the Epigram Consulting website using the Wix platform. The current site requires a clearer structure, stronger messaging, and more effective visuals to attract and convert our target audience. This project involves working directly in Wix to create a complete, professional, and client-ready website. Students will apply skills in web design, layout, content creation, branding, SEO, and light UX thinking. The final product should reflect the company’s brand tone—professional, warm, motivational, and lightly fun—with accessible language for small and first-time business owners. The project will also include integration of Wix Bookings for client sessions, SEO optimization, and clear site navigation. Collaboration with the founder will help align messaging with client needs.