The main goal for the project is to create a comprehensive social media campaign strategy for Ryan Singh Productions Ltd that aligns with the company's core values of diversity, inclusion, and social justice. The strategy should focus on engaging with the target audience, promoting the company's content, and building brand awareness across various social media platforms.

This will involve several different steps for the students, including:

- Conducting a thorough analysis of the company's current social media presence and audience demographics.

- Developing a content calendar with engaging and relevant posts that reflect the company's values and resonate with the target audience.

- Identifying key performance indicators (KPIs) to measure the success of the social media campaign.

- Creating a budget for paid social media advertising and sponsored content.

- Collaborating with the company's creative team to produce high-quality visual and written content for social media.

- Implementing a community management plan to engage with the audience and respond to comments and messages.

By the end of the project, students should complete the following list of activities:

- A comprehensive social media campaign strategy document outlining the content calendar, KPIs, budget, and community management plan.

- High-quality visual and written content for social media posts.

- A presentation outlining the strategy and key findings.

Final deliverables:

- A final report including the social media campaign strategy document and presentation slides.

- A detailed analysis of the current social media presence and audience demographics.

- Recommendations for future social media initiatives.

Will work closely with the president

The tasks will include partnership engagements.

The ideal candidate will be a self-starter and innovative thinker.

Strong leadership abilities are an asset