Objective

Design and build a reusable AI-powered toolkit to support scalable digital campaigns across Google Ads (Search & Display) and Meta Ads (Facebook/Instagram), with optional extensions for YouTube. The toolkit will leverage OpenAI for content generation and n8n for workflow automation, enabling faster campaign development, reduced manual work, and smarter content testing.

Goals

• Automate repetitive tasks in campaign setup and asset creation
• Use AI to generate headlines, ad copy, creative briefs, and keyword/ad group clusters
• Provide a modular toolkit adaptable to different audiences, industries, and campaign goals
• Allow students to start with one platform (Google Ads), then expand to others as capacity allows

Project Scope

The toolkit is structured in tiers:

1. Core (Required): Google Ads

• Ad copy generation (headlines, descriptions)
• Keyword grouping suggestions
• Workflow automation for approvals & campaign setup

1. Extension 1: Meta Ads (Facebook/Instagram)

• AI prompt templates for primary text, hooks, CTAs
• Creative variation suggestions by placement (Feed, Stories, Reels)

1. Extension 2: YouTube (Optional)

• AI scripts for short-form ad copy (6–15 sec bumpers, skippable ads)
• Thumbnail/title generation prompts

Core Tasks

✅ 1. Research & Planning

• Analyze sample campaigns & identify repeatable steps across platforms
• Define campaign assets that AI + automation can streamline

⚙️ 2. Tool Integration

• n8n workflows for:
• Content generation triggers
• Asset management (Sheets/Baserow)
• Approval checkpoints
• OpenAI prompt templates for:
• Google Ads (required): Headlines, descriptions, ad group ideas
• Meta Ads (extension): Primary text, hooks, call-to-actions
• YouTube (extension): Video ad copy, titles, thumbnails

🎯 3. Campaign Kit Development

• Modular campaign kits including:
• Platform-specific prompt libraries
• Workflow automation blueprints
• Templates for creative testing & segmentation

📈 4. Testing & Optimization

• Generate multiple content variants for each platform
• Run sandbox A/B comparisons (tone, engagement style)
• Document improvements and best practices

Deliverables

• AI Prompt Library (Google Ads required, Meta/YouTube optional)
• n8n Automation Workflows for campaign tasks
• Campaign Database/Spreadsheet with example campaigns
• Sample Campaign Kits (ads, copy, targeting concepts)
• Step-by-step documentation or video walkthrough

Tools & Platforms

• OpenAI API – content generation
• n8n – workflow automation
• Google Ads (Search & Display) – core execution platform
• Meta Ads (Facebook/Instagram) – extension
• YouTube Ads – optional extension
• Google Sheets/Baserow – campaign organization

Learning Outcomes

• Apply AI to cross-channel digital marketing workflows
• Learn to automate campaign setup and content review
• Develop adaptable prompt libraries across ad platforms
• Build a portfolio-ready toolkit demonstrating applied AI + marketing automation