AI-Driven Business Transformation: Scaling Across Hospitality, Corporate, and Healthcare

Objective Design and build a scalable, AI-powered wellness marketplace and service delivery system for My Yoga Network. The project will focus on integrating AI-driven CRM, workflow automation, and market analysis to expand wellness services across hospitality, corporate wellness, education, healthcare, and B2C yoga therapy. The goal is to enable faster client acquisition, streamlined service delivery, and measurable ROI while reducing manual work and creating repeatable systems for both yoga professionals and B2B clients. Project Scope Includes This system should be flexible, modular, and multi-channel , serving both internal business operations (CRM, automation, contractor onboarding) and external client-facing needs (hotel wellness programs, corporate retreats, private therapy sessions). Tasks ✅ 1. Research & Market Analysis Consolidate existing research: hotel wellness trends, corporate wellness, school programs, healthcare reimbursement. Identify the highest ROI client segments (luxury hotels, corporations, healthcare, B2C). Map out customer journey blueprints for each segment. ⚙️ 2. CRM & Workflow Integration CRM Setup (GoHighLevel or HubSpot): Centralize lead data, automate follow-ups, integrate AI-driven agents. Automation Workflows (n8n or equivalent): Trigger outreach campaigns. Automate scheduling, onboarding, and quality tracking. Push proposals and contracts to leads with minimal human touch. 🎯 3. AI & Data-Driven Tools Build AI prompt templates for: B2B proposals (hotels, corporations, schools). Marketing copy for social, email, and outreach. Personalized yoga therapy messaging. Prototype AI-powered “booking agent” that handles guest or client inquiries end-to-end. Develop data dashboards (Tableau/Power BI) for client engagement, revenue tracking, and outreach performance. 📈 4. Service & Marketing System Development Templatize deliverables for hotel/corporate wellness packages. Design influencer/ambassador playbook for hotel activations. Create social growth kits for yoga teachers (templates, posting cadences, outreach scripts). Develop pilot wearables integration concept (wellness KPIs for clients, optional). 🧩 5. Testing & Optimization Simulate AI-agent outreach to evaluate conversion rates vs. human outreach. A/B test social campaigns and email follow-ups. Collect feedback from pilot hotel/corporate contacts. Document best practices + system improvements .

AI Marketing Toolkit Development for Multi-Channel Campaign Automation

Objective Design and build a reusable AI-powered toolkit to support scalable digital campaigns across Google Ads (Search & Display) and Meta Ads (Facebook/Instagram) , with optional extensions for YouTube. The toolkit will leverage OpenAI for content generation and n8n for workflow automation , enabling faster campaign development, reduced manual work, and smarter content testing. Goals Automate repetitive tasks in campaign setup and asset creation Use AI to generate headlines, ad copy, creative briefs, and keyword/ad group clusters Provide a modular toolkit adaptable to different audiences, industries, and campaign goals Allow students to start with one platform (Google Ads) , then expand to others as capacity allows Project Scope The toolkit is structured in tiers : Core (Required): Google Ads Ad copy generation (headlines, descriptions) Keyword grouping suggestions Workflow automation for approvals & campaign setup Extension 1: Meta Ads (Facebook/Instagram) AI prompt templates for primary text, hooks, CTAs Creative variation suggestions by placement (Feed, Stories, Reels) Extension 2: YouTube (Optional) AI scripts for short-form ad copy (6–15 sec bumpers, skippable ads) Thumbnail/title generation prompts Core Tasks ✅ 1. Research & Planning Analyze sample campaigns & identify repeatable steps across platforms Define campaign assets that AI + automation can streamline ⚙️ 2. Tool Integration n8n workflows for: Content generation triggers Asset management (Sheets/Baserow) Approval checkpoints OpenAI prompt templates for: Google Ads (required): Headlines, descriptions, ad group ideas Meta Ads (extension): Primary text, hooks, call-to-actions YouTube (extension): Video ad copy, titles, thumbnails 🎯 3. Campaign Kit Development Modular campaign kits including: Platform-specific prompt libraries Workflow automation blueprints Templates for creative testing & segmentation 📈 4. Testing & Optimization Generate multiple content variants for each platform Run sandbox A/B comparisons (tone, engagement style) Document improvements and best practices

Predictive Analytics for Personalized Yoga Therapy

To develop a mobile-first yoga therapy app that integrates biometric and behavioral health data to generate personalized wellness plans using predictive analytics. The project aims to support both personal and population-level health improvements by leveraging wearable data, AI-driven personalization, and therapist-guided care. This capstone will demonstrate the application of data aggregation, mining, visualization, and predictive modeling to optimize chronic condition management, stress reduction, and overall wellness through digital yoga therapy.

AI Marketing Toolkit Development for Multi-Channel Campaign Automation

Objective: Design and build a reusable, AI-powered marketing toolkit to support scalable digital campaigns across Meta (Facebook, Instagram) and Google Ads (Search, Display, YouTube). This project will focus on integrating OpenAI API for content generation, n8n for workflow automation, and Baserow as the central campaign database. The goal is to enable faster, more intelligent campaign development—from content ideation to deployment—while reducing manual work and improving testing speed. Project Scope Includes: This toolkit will be used across a variety of campaigns and marketing goals, so it should be flexible, modular, and easy to adapt for different audience segments and content styles. Tasks: ✅ 1. Research Consolidation & Workflow Planning Review existing research assets including prior campaigns, personas, keyword research, email funnels, and ad creative Identify key repetitive tasks in campaign setup and content generation that can be automated Map out a blueprint of where automation, AI content, and centralized data can improve efficiency ⚙️ 2. Tool & Platform Integration n8n : Build automation workflows to: Trigger content creation tasks Manage campaign asset approvals Push copy, targeting data, or campaign briefs into spreadsheets, CRMs, or ad tools Baserow : Design a flexible campaign database to track: Campaign names, types, objectives Targeting parameters (location, demographics, behaviors) Creative versions, ad copy, hooks, and call-to-actions OpenAI API : Create a set of prompt templates for: Google and Meta ad headline variations Primary text, descriptions, and creative briefs Email sequences, landing page hooks, and keyword clustering 🎯 3. Campaign System Development Develop modular campaign kits that include: Prompt templates linked to specific campaign goals Automation workflows for briefing, content review, and deployment Templates for audience segmentation and creative testing Design variations for ad placements on: Meta Ads (Facebook/Instagram) Google Ads (Search, Display, YouTube) 📈 4. Testing & Optimization Simulate outputs from OpenAI to compare tone, structure, and engagement style A/B test content variants in sandbox environments Document recommended workflows and system improvements