Atlas Studio aims to enhance its local presence and improve communication with the community surrounding its new studio. The primary goal is to inform the community about the studio's location, schedule, teachers, and the variety of yoga classes offered. Additionally, the studio seeks to promote its new crystal shop and special events. A secondary objective is to establish an open clinic concept to make services more financially accessible, thereby attracting new clients. The project will involve developing a comprehensive communication strategy that leverages both digital and physical channels to effectively reach and engage the local community. This initiative will help Atlas Studio expand its community base and foster stronger relationships with existing and potential clients.

The project will deliver a detailed communication plan outlining strategies for increasing local awareness and engagement. This includes creating promotional materials, both digital and print, to highlight the studio's offerings and events. Additionally, a proposal for the open clinic concept will be developed, detailing how services can be made more accessible. The deliverables will also include a timeline for implementation and metrics for evaluating the success of the communication strategies.