Atlas Studio Community Engagement and Visibility Enhancement

Atlas Studio aims to enhance its local presence and improve communication with the community surrounding its new studio. The primary goal is to inform the community about the studio's location, schedule, teachers, and the variety of yoga classes offered. Additionally, the studio seeks to promote its new crystal shop and special events. A secondary objective is to establish an open clinic concept to make services more financially accessible, thereby attracting new clients. The project will involve developing a comprehensive communication strategy that leverages both digital and physical channels to effectively reach and engage the local community. This initiative will help Atlas Studio expand its community base and foster stronger relationships with existing and potential clients.

Streamlined Onboarding Process for Yoga Instructors and Volunteers

Atlas Studio is seeking to enhance its onboarding process for new yoga teachers and studio volunteers. The current system is fragmented, leading to inconsistencies in training and integration. The goal of this project is to develop a comprehensive and user-friendly onboarding program that ensures all new instructors and volunteers are well-prepared and aligned with the studio's values and practices. This project will involve analyzing the existing onboarding procedures, identifying gaps, and creating a structured plan that includes training materials, orientation sessions, and feedback mechanisms. By streamlining the onboarding process, Atlas Studio aims to improve the overall experience for new team members and maintain a high standard of service for its clients. - Analyze current onboarding procedures for yoga teachers and volunteers. - Identify gaps and areas for improvement. - Develop a structured onboarding plan with training materials and orientation sessions. - Implement feedback mechanisms to ensure continuous improvement.

Atlas Yoga Studio: Social Media and PR Campaign Development

Atlas Yoga Studio seeks to enhance its online presence and community engagement through a strategic social media and public relations initiative. The project involves creating and scheduling two comprehensive social media campaigns across Instagram, Facebook, and LinkedIn to promote both the studio and its school. Additionally, a complementary email campaign will be developed to reach existing and potential clients. The project also includes drafting a professional outreach letter to propose guest appearances on relevant podcasts, alongside compiling a targeted list of potential podcasts for collaboration. Finally, the team will brainstorm innovative public relations opportunities to re-establish Atlas Yoga Studio as a leading name in the yoga community. This project provides learners with the chance to apply marketing and communication strategies learned in class to real-world scenarios, enhancing their practical skills in digital marketing and public relations.

Creating Graphic Design Assets - Poster Series

Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new a poster template that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the poster series to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide. Creating camera ready art work that is ready to be printed