CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
Se connecter S'inscrire'

Mobile Game Acquisition and Marketing

Fermé
Ionland
Ionland
Toronto, Ontario, Canada
Tony Zhang
Tony Zhang
Publishing Manager
3
Projet
Parcours académique
100 heures par apprenant.e
Apprenant.e
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Opérations Marketing strategy Technologie de l'information Média
Compétences
key performance indicators (kpis) content marketing online marketing press releases sales prospecting influencer marketing marketing search engine optimization research zoom (video conferencing tool)
Détails

iONLAND works with game developers and studios to publish their games. We are constantly in search of games to publish. The student's role is to help us get more games through our integrated online marketing campaign which include media outreach, SEO and direct prospecting to generate leads.

Our integrated online marketing campaign may include the following tasks for the student:

  • Content marketing - plan and design digital creatives; write articles, prepare press releases, create media kits.
  • Public relations outreach - create and implement a PR strategy; reach out to media partners, influencers, bloggers.
  • SEO integration - integrate marketing campaigns with SEO; build inbound links and increase organic traffic.
  • Game prospecting - research online mobile game developer groups; engage with game developers; organize virtual events.

All activities are performed online and can be completed remotely. Virtual events and meetings can be conducted on Zoom/Skype.

As a bonus, the student may be exposed to mobile app/game marketing and its most up-to-date methodologies which include metric-based user acquisition, KPI analysis, ARPU-CPI/ROAS+ campaigns and influencer marketing. Our mobile outreach process utilizes Facebook Audience Network, Google UAC and many other ad networks.

The final deliverable is a report including a list of students' tasks and results.

Livrables
Aucun élément livrable n'existe pour ce projet.

À propos de l'entreprise

Entreprise
http://www.ionland.com
Toronto, Ontario, Canada
0 - 1 employé.es
Entertainment, Technology, It & computing, Media & production, Publishing & printing

iONLAND is a mobile game publisher. We love video games and we believe they are the future of entertainment. In 2016, video game industry surpassed both the movie and music industry combined; it is more than 5 times the size of Hollywood. In particular, mobile games contributed more to the market than both console and PC games.

As a publisher, iONLAND teams up with mobile game developers and drives growth through data-driven user acquisition models and through partnerships with key channels and influencers. iONLAND has worked on multi-million download hits such as Quadris.