Mobile Game Acquisition and Marketing

iONLAND works with game developers and studios to publish their games. We are constantly in search of games to publish. The student's role is to help us get more games through our integrated online marketing campaign which include media outreach, SEO and direct prospecting to generate leads. Our integrated online marketing campaign may include the following tasks for the student: Content marketing - plan and design digital creatives; write articles, prepare press releases, create media kits. Public relations outreach - create and implement a PR strategy; reach out to media partners, influencers, bloggers. SEO integration - integrate marketing campaigns with SEO; build inbound links and increase organic traffic. Game prospecting - research online mobile game developer groups; engage with game developers; organize virtual events. All activities are performed online and can be completed remotely. Virtual events and meetings can be conducted on Zoom/Skype. As a bonus, the student may be exposed to mobile app/game marketing and its most up-to-date methodologies which include metric-based user acquisition, KPI analysis, ARPU-CPI/ROAS+ campaigns and influencer marketing. Our mobile outreach process utilizes Facebook Audience Network, Google UAC and many other ad networks. The final deliverable is a report including a list of students' tasks and results.

Mobile Game Prospecting and Business Development

iONLAND works with game developers and studios to publish their games. We are constantly prospecting for new games. Your role is to help us identify innovative games, do research on their developers, and reach out to them in compelling ways. Our end goal is to establish publishing relationships with developers. This project may include: Evaluate games based on publishing criteria. Research and compile relevant information on developers and companies. Reach out to qualified developers and company prospects. Manage the client onboarding process. Discover new prospecting channels. As a bonus, the student may become acquainted with the mobile app/game industry's most up-to-date marketing methodologies which include metric-based user acquisition, KPI analysis, ARPU-CPI/ROAS+ campaigns and influencer marketing. Our mobile outreach process utilizes Facebook Audience Network, Google UAC and many other ad networks. The final deliverable is a report including a list of games and developers, research findings, summary of prospect profiles and outreach results.