The main goal for the project is to create a market expansion report for Mi Bowl Group Incorporated and its products, build a competitive landscape for the company, and provide an analysis of the competitors. This will involve several different steps for the students, including:

- Conducting market research to identify potential new markets for Mi Bowl Group's healthy ready-to-eat meals.

- Analyzing the current market presence and customer base of Mi Bowl Group.

- Identifying and analyzing competitors in the healthy meal delivery industry.

- Building a competitive landscape to understand the strengths and weaknesses of competitors.

- Providing an analysis of the competitive landscape and recommendations for market expansion strategies for Mi Bowl

By the end of the project, students should complete the following list of activities:

- A comprehensive market expansion report for Mi Bowl Group Incorporated, including potential new markets, customer analysis, and competitor analysis.

- A competitive landscape analysis highlighting the strengths and weaknesses of key competitors in the healthy meal delivery industry.

- Recommendations for market expansion strategies for Mi Bowl Group, based on the analysis of the competitive landscape.

Final deliverables:

- A final report detailing the market expansion report, competitive landscape analysis, and recommendations.

- A presentation summarizing the findings and recommendations for market expansion strategies for Mi Bowl Group

We will support you through regular meeting, and detail feedback. You will work as in a team and also independently.