Market Expansion Report for food startup

The main goal for the project is to create a market expansion report for Mi Bowl Group Incorporated and its products, build a competitive landscape for the company, and provide an analysis of the competitors. This will involve several different steps for the students, including: - Conducting market research to identify potential new markets for Mi Bowl Group's healthy ready-to-eat meals. - Analyzing the current market presence and customer base of Mi Bowl Group. - Identifying and analyzing competitors in the healthy meal delivery industry. - Building a competitive landscape to understand the strengths and weaknesses of competitors. - Providing an analysis of the competitive landscape and recommendations for market expansion strategies for Mi Bowl

Digital Content Creation - Social Media for Food Start Up

The main objective of this project is to assist Mi BOWL Meal with building our brand identity and brand authority. Mi BOWL Meal is a ready-to-eat meal delivery company located in Toronto that specializes in asian-fusion and asian-inspired dishes. Our meals are healthy and nutritionally balanced. We offer delivery on Mondays and Thursdays every week. Our company vision is to help people be their best selves and we do this by freeing up their time to focus on their life's priorities. We sell entirely online through the Shopify platform. We have a stable customer base with which we're known for providing high quality, delicious, and healthy ready-to-eat meals. We'd like to deepen our brand authority by creating content for our website (e.g., blogs), social media, and other digital marketing tactics (e.g., emails). Currently, we actively manage an instagram account, and two social media accounts that are more focused on the Chinese community (Xiaohongshu, and WeChat). This project will focus on refining our digital marketing strategy and creating content for our Instagram and Facebook presence, and possibly our LinkedIn presence as well.

Social Media Content Creation for Mi Bowl Group Incorporated

The main goal for the project is to create engaging and visually appealing social media content that highlights the healthy, asian-inspired meals provided by Mi Bowl Group Incorporated. The content should aim to challenge the common misconception about asian cuisine and showcase the bold flavors and nutritional balance of the meals. This will involve several different steps for the students, including: - Researching the target audience and understanding their preferences. - Creating a content calendar with a mix of promotional and educational posts. - Developing visually appealing graphics and videos that showcase the meals. - Writing engaging and informative captions that highlight the unique features of the meals. - Collaborating with the marketing team to ensure the content aligns with the company's branding and messaging.

Social Media Marketing Campaign

The main objective of this project is to help us raise awareness of our brand. About the Company Mi BOWL Meal is a ready-to-eat meal delivery company located in Toronto that specializes in asian-fusion and asian-inspired dishes. Our meals are healthy and nutritionally balanced. We offer delivery on Mondays and Thursdays every week. Our company vision is to help people be their best selves and we do this by freeing up their time to focus on their life's priorities. We have a stable customer base but we'd like to expand our reach. We believe that brand awareness is a big challenge, so we would' like to work with students to design a digital marketing campaign to raise awareness of Mi BOWL and what we're about.