Improving Google Analytics for Digital Human Library
Portée du projet
Catégories
Analyse des données Marketing numérique Analyse marketingCompétences
data analysis google analytics user research behavioral analytics analytics web analytics digital marketingDigital Human Library seeks to enhance its Google Analytics (G4) tracking capabilities to better understand user interactions across different domains. The current setup provides basic insights, but there is a need for more detailed tracking to refine service offerings and deliver tailored information to customers. The project aims to implement new tracking code within the website backend, and then configure and optimize Google Analytics to capture comprehensive data, enabling the company to make informed decisions based on user behavior. By improving tracking accuracy and granularity, Digital Human Library can identify trends, measure engagement, and evaluate the effectiveness of its digital resources. This project will allow learners to apply their knowledge of web development, analytics, data interpretation, and digital marketing strategies in a real-world context.
- Analyze the current Google Analytics setup and identify areas for improvement.
- Develop a plan to implement enhanced tracking features and configurations.
- Implement the plan by adding tracking tags to backend website pages
- Test and validate the new tracking setup to ensure accuracy and reliability.
- Provide recommendations for ongoing analytics maintenance and optimization.
The project deliverables include a report detailing the analysis of the current Google Analytics setup and proposed improvements. Additionally, learners will provide a step-by-step implementation plan for the enhanced tracking features. Learners will then implement the tracking needed within the backend of the dHL website. A testing and validation report will be submitted to ensure the new setup's accuracy. Finally, a set of recommendations for future analytics maintenance and optimization will be provided to Digital Human Library.
- Detailed analysis report of current Google Analytics setup.
- Implementation plan for enhanced tracking features.
- Implementation of the plan on the dHL website
- Testing and validation report for the new setup.
- Recommendations for ongoing analytics optimization.
Fournir des connaissances spécialisées et approfondies et l'industrie générale des idées pour une compréhension globale.
Partager des connaissances sur des compétences techniques spécifiques, des techniques, méthodologies requises pour le projet.
Implication directe dans les tâches du projet, en offrant des conseils et démonstration de techniques.
Donner accès aux outils, logiciels et ressources nécessaires pour la réalisation du projet.
Enregistrements programmés pour discuter des progrès, relever les défis et fournir des commentaires.
Causes prises en charge
Quality educationÀ propos de l'entreprise
Digital Human Library brings people together in service of youth and learning.
We create opportunities for K-12 students to learn with Canada's largest network of industry professionals by connecting classes with subject matter Experts for thousands of interactive 1:1 video conferences, complimented by over 1800 educational virtual tours. Learn Indigenous perspectives, culture, and world views guided by Indigenous Knowledge Keepers and Storytellers from around the world.
You can read about our vision, mission and goals here: https://www.digitalhumanlibrary.com/about/mission-and-vision/