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SEO Strategy Enhancement for STEM the Gap Academy

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STEM the Gap Academy
STEM the Gap Academy
Ottawa, Ontario, Canada
Ingrid Gayle
Founder
(2)
4
Projet
Parcours académique
70 heures de travail au total
Apprenant.e
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Marketing numérique Optimisation pour les moteurs de recherche Marketing strategy
Compétences
meta tags marketing auditor's report content strategy engine tuning keyword research search engine optimization
Détails

STEM the Gap Academy aims to improve its online visibility and attract more students to its programs. The current challenge is to optimize the website's search engine performance to increase organic traffic. The project involves analyzing the existing SEO strategy, identifying areas for improvement, and implementing changes to enhance search engine rankings. Students will apply their classroom knowledge of SEO marketing to conduct keyword research, optimize on-page elements, and develop a content strategy. The goal is to create a comprehensive SEO plan that aligns with the academy's objectives and can be easily maintained by the internal team. This project will provide students with practical experience in SEO, allowing them to see the direct impact of their work on the academy's online presence.

Livrables

- A detailed SEO audit report highlighting current strengths and weaknesses.


- A list of targeted keywords and phrases for improved search engine ranking.


- Optimized on-page elements, including meta tags, headers, and content.


- A content strategy plan that outlines topics and posting schedules.


- A final presentation summarizing the SEO strategy and expected outcomes.

Mentorat
Outils et/ou ressources

Donner accès aux outils, logiciels et ressources nécessaires pour la réalisation du projet.

Réunions régulières

Enregistrements programmés pour discuter des progrès, relever les défis et fournir des commentaires.

Causes prises en charge

Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.

Gender equality

À propos de l'entreprise

Entreprise
https://www.stemthegapacademy.com/
Ottawa, Ontario, Canada
2 - 10 employé.es
Éducation
Représentation
Propriété des femmes BIPOC Petite entreprise Entreprise sociale

STEM the Gap Academy (formally Girl Boss Chess) is a women-led organization that empowers, educates and inspires the next generation of girls in STEM. We are raising a generation of girls who are skilful but who are also fierce, persistent, resilient and hopeful to be a part of a future full of innovation and progress that they, too, have had a hand in building.