Atlas Yoga Studio: Social Media and PR Campaign Development
Portée du projet
Catégories
Communications Marketing numérique Relations publiques Marketing strategy Marketing sur les réseaux sociauxCompétences
communication strategies scheduling public relations campaigns marketing social media campaigns social media podcasting digital marketing email marketing public relationsAtlas Yoga Studio seeks to enhance its online presence and community engagement through a strategic social media and public relations initiative. The project involves creating and scheduling two comprehensive social media campaigns across Instagram, Facebook, and LinkedIn to promote both the studio and its school. Additionally, a complementary email campaign will be developed to reach existing and potential clients. The project also includes drafting a professional outreach letter to propose guest appearances on relevant podcasts, alongside compiling a targeted list of potential podcasts for collaboration. Finally, the team will brainstorm innovative public relations opportunities to re-establish Atlas Yoga Studio as a leading name in the yoga community. This project provides learners with the chance to apply marketing and communication strategies learned in class to real-world scenarios, enhancing their practical skills in digital marketing and public relations.
- Two scheduled social media campaigns for Instagram, Facebook, and LinkedIn.
- A complementary email marketing campaign.
- A professional outreach letter for podcast collaborations and a curated list of potential podcasts.
- A report detailing brainstormed public relations opportunities to boost brand visibility in the yoga community.
Fournir des connaissances spécialisées et approfondies et l'industrie générale des idées pour une compréhension globale.
Partager des connaissances sur des compétences techniques spécifiques, des techniques, méthodologies requises pour le projet.
Implication directe dans les tâches du projet, en offrant des conseils et démonstration de techniques.
Donner accès aux outils, logiciels et ressources nécessaires pour la réalisation du projet.
Enregistrements programmés pour discuter des progrès, relever les défis et fournir des commentaires.
Causes prises en charge
Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.
À propos de l'entreprise
A social enterprise community based yoga studio in Cambridge, Ontario with in-person and a global interactive online live and recorded yoga membership based website offering yoga classes, workshops and training, specializing in yoga therapy and training yoga therapists.
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