The project focuses on conducting comprehensive market research for microelectrode arrays (MEAs) used in in vitro studies. MEAs are crucial tools in neuroscience and pharmacology, enabling precise electrical measurements from cultured neurons and other cell types. The goal is to understand the current market landscape, identify key players, and analyze emerging trends and technologies. Learners will apply their knowledge of market research methodologies to gather data on market size, growth potential, and competitive dynamics. The project will also involve evaluating customer needs and preferences, as well as regulatory considerations impacting the MEA market. By synthesizing this information, the team will provide insights that can guide eNUVIO's strategic decisions in product development and marketing.

The deliverables for this project include a comprehensive market research report and a presentation summarizing key findings. The report will detail market size, growth trends, competitive analysis, and customer insights. Additionally, the team will provide strategic recommendations for eNUVIO based on their research. The presentation will highlight the most critical aspects of the report, offering a clear and concise overview for stakeholders.