Microelectrode Array Market Analysis for In Vitro Applications

The project focuses on conducting comprehensive market research for microelectrode arrays (MEAs) used in in vitro studies. MEAs are crucial tools in neuroscience and pharmacology, enabling precise electrical measurements from cultured neurons and other cell types. The goal is to understand the current market landscape, identify key players, and analyze emerging trends and technologies. Learners will apply their knowledge of market research methodologies to gather data on market size, growth potential, and competitive dynamics. The project will also involve evaluating customer needs and preferences, as well as regulatory considerations impacting the MEA market. By synthesizing this information, the team will provide insights that can guide eNUVIO's strategic decisions in product development and marketing.

Marketing and lead generation

Our team works at the interface between cell biology and microfabrication. We believe microfabrication can play a huge role in life science research. With feature-size components matching the dimensions of biological cells, microfabricated devices help researchers to take full advantage of emerging cell culture technologies, such as stem cells and 3D culture systems. These emerging technologies open the door to the creation of much more relevant biological models and the acquisition of more precise data, but only if the tools are available to be used easily and efficiently. Our team creates these tools and aims to bring drastic improvement to life science research. eNUVIO has a presence in both academic and industrial life science research markets. Our customers are mainly researchers working in the field of neuroscience, without being the exclusive field of application. We target both current and potential users of stem cells technologies and 3D cultures. The challenges we face relate to visibility and customer acquisition. The goals of the current project are therefore as follows: Expanding the list of potential customers Improving customer profiles for better targeting Improving the strategy to generate leads from specific customer profiles Improving marketing strategies to increase visibility and number of leads