Our company advertises thousands of products online. We hope to update our existing website to attract more customers as well as link our products to their respective inventory.

We would like to work with students to update our website, creating an appealing interface for users. This can be achieved through common site building tools such as Shopify.

This will involve several different steps for the students, including:

• Linking products to inventory.
• Ensuring the correct sales channels are selected.
• Cropping and adding images and formatting Descriptions.
• Adjusting product descriptions and meta descriptions for SEO optimization.

Bonus steps in the process would also include:

• Creating Matrix items based on our bulk listings.

By the end of the project, students should demonstrate:

• Understanding of website platform options
• Product knowledge
• Ability to link products to their inventory.
• Recommendations for website maintenance

Bonus steps would include:

• Testing the website with users and making improvements based on user input

Final deliverables should include

• The website being updated and accurate
• A final report.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and website design
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.