MentaMorph, a company specializing in financial education games, aims to expand its reach into the educational sector by developing a targeted marketing plan for schools. The project involves understanding the unique needs and challenges of schools in adopting educational games, identifying key decision-makers, and crafting a compelling value proposition. There are newly 26 states that require a credit in financial education for high school graduation. The goal is to create a strategic marketing plan that effectively communicates the unique benefits of MentaMorph's game-based learning to educators and school administrators. The project will require research into current educational trends, competitor analysis, and the development of marketing strategies that align with school curricula and educational goals. By focusing on schools, MentaMorph seeks to enhance financial literacy among students and establish long-term partnerships with educational institutions.

The deliverables for this project include a comprehensive marketing plan document tailored for schools, which should encompass the following elements:

- A detailed analysis of the target market within the educational sector.

- A list of key decision-makers and influencers in schools.

- A value proposition statement highlighting the benefits of MentaMorph's game-based learning and understanding the unique requirements of schools for teacher tools for classroom management, data feedback for grading, and teacher support

- A set of marketing strategies and tactics specifically designed for school outreach.

- A timeline for implementation and a method for measuring success.