MentaMorph, a company specializing in financial education games, seeks to enhance its social media presence to effectively reach B2C audiences. The goal is to develop a comprehensive social media strategy that aligns with the company's mission and engages potential users. The project involves analyzing current social media trends, identifying target audience preferences, and crafting tailored content that resonates with users. Learners will apply their knowledge of digital marketing and social media analytics to create a strategy that increases brand awareness and user engagement. The project will focus on platforms like Instagram, Facebook, and Twitter, ensuring the strategy is cohesive and impactful across all channels. By the end of the project, the team will have a clear plan to boost MentaMorph's online presence and attract more users to their financial education games.

- Analyze current social media trends and target audience preferences.

- Develop a content calendar with engaging posts tailored to B2C audiences.

- Create a strategy to increase brand awareness and user engagement.

- Ensure the strategy is cohesive across Instagram, Facebook, and Twitter.

The project deliverables will include a comprehensive social media strategy document outlining the proposed approach for MentaMorph's B2C audience. This will include a detailed content calendar, sample posts, and engagement metrics to track success. Additionally, a presentation summarizing the strategy and its expected impact will be prepared for MentaMorph's review.

- Comprehensive social media strategy document.

- Detailed content calendar with sample posts.

- Engagement metrics for tracking success.

- Presentation summarizing the strategy and expected impact.