Elan Healthcare Inc. aims to enhance its online presence and engage a broader audience through a targeted social media campaign focusing on video content. The company recognizes the growing importance of video in digital marketing and seeks to leverage this medium to communicate its brand values, services, and healthcare innovations. The project involves creating a series of short, engaging videos that can be shared across various social media platforms such as Instagram, Facebook, and LinkedIn. The goal is to increase brand awareness, drive user engagement, and ultimately attract more clients to Elan Healthcare Inc. The project will provide learners with the opportunity to apply their knowledge of digital marketing, video production, and social media strategies in a real-world context.

Key tasks include:

- Conducting market research to understand the target audience and their preferences.

- Developing a content calendar and strategy for the video campaign.

- Producing and editing high-quality video content.

- Analyzing the performance of the campaign and providing recommendations for future improvements.

The project deliverables will include:

- A comprehensive market research report detailing the target audience and their preferences.

- A content calendar outlining the schedule and strategy for the video campaign.

- A series of at least five high-quality, engaging videos ready for social media distribution.

- A performance analysis report with insights and recommendations for future campaigns.

One on one mentoring sessions with business owners

Weekly meetings to review project progress and details

Use of company's professional Canva account

Comprehensive training on the specific product and sector that is being targeted.