Mobile Game Prospecting and Business Development
Portée du projet
Catégories
Étude de marché Opérations Marketing strategy Technologie de l'informationCompétences
key performance indicators (kpis) influencer marketing marketing client onboarding sales prospecting research innovationiONLAND works with game developers and studios to publish their games. We are constantly prospecting for new games. Your role is to help us identify innovative games, do research on their developers, and reach out to them in compelling ways. Our end goal is to establish publishing relationships with developers.
This project may include:
- Evaluate games based on publishing criteria.
- Research and compile relevant information on developers and companies.
- Reach out to qualified developers and company prospects.
- Manage the client onboarding process.
- Discover new prospecting channels.
As a bonus, the student may become acquainted with the mobile app/game industry's most up-to-date marketing methodologies which include metric-based user acquisition, KPI analysis, ARPU-CPI/ROAS+ campaigns and influencer marketing. Our mobile outreach process utilizes Facebook Audience Network, Google UAC and many other ad networks.
The final deliverable is a report including a list of games and developers, research findings, summary of prospect profiles and outreach results.
À propos de l'entreprise
iONLAND is a mobile game publisher. We love video games and we believe they are the future of entertainment. In 2016, video game industry surpassed both the movie and music industry combined; it is more than 5 times the size of Hollywood. In particular, mobile games contributed more to the market than both console and PC games.
As a publisher, iONLAND teams up with mobile game developers and drives growth through data-driven user acquisition models and through partnerships with key channels and influencers. iONLAND has worked on multi-million download hits such as Quadris.