Oncology and Palliative care education marketing strategy
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Portée du projet
Catégories
Communications Marketing strategy Étude de marchéCompétences
customer engagement marketing strategy product developmentThrough this project, students will be expected to: perform research on how best to reach busy health care professionals, identify attitudes of customers (when they are willing to invest in their own education vs having employer do so), identify and evaluate potential customer profile and markets, and identify potential improvements to the existing ads and landing pages.
The final goals are: a report of research conducted, audience targeting recommendations based on research, mock-ups for potential ads and ad copy if there are improvements to be made from the previous ads, and if needed or recommend, proposed changes to the landing pages and our website.
À propos de l'entreprise
de Souza Institute offers health care professionals online courses to enhance expertise to provide the best possible cancer and palliative care.
We provide health care professionals with the advanced knowledge and expertise to handle every situation including managing a reaction to chemotherapy medication, managing anxiety and fears, and managing pain and other symptoms.
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