Book Launch Marketing Campaign

The main goal for the project is to create and execute a marketing campaign to promote the launch of Megan Harmony's new book. The campaign should focus on reaching spiritual women and promoting the book as a tool for personal growth and empowerment. This will involve several different steps for the team, including: - Researching the target audience and their preferences. - Developing a marketing strategy and plan for the book launch. - Creating promotional materials such as social media posts, email newsletters, and press releases. - Identifying potential speaking engagements and events to promote the book. - Collaborating with Megan Harmony to ensure the campaign aligns with her message and goals.

Social Media Content Strategy and Management for Megan Harmony

The main goal for the project is to create a comprehensive social media content strategy and management plan for Megan Harmony. This includes creating engaging and compelling content for YouTube, Instagram, and Facebook to attract and engage with spiritual women, promote healing services, and increase brand awareness. This will involve several different steps for the students, including: - Researching the target audience and understanding their preferences and behaviors on each platform. - Developing a content calendar for each platform, including YouTube shorts and long-form content, Instagram reels, and compelling bios and pages for each profile. - Creating engaging and visually appealing content that aligns with Megan Harmony's brand and resonates with the target audience. - Planning and scheduling posts for each platform to ensure consistent and strategic content distribution. - Analyzing performance metrics and making adjustments to the content strategy based on audience engagement and feedback.

Amazon FBA Market Research Analyst

In this project, students will be tasked with solving a real-world problem related to market research for Amazon products. The primary goal is to develop a robust understanding of a specific product or category on Amazon, analyzing various factors such as customer preferences, competitor strategies, market trends, and potential areas for growth or improvement. Throughout the project, students are expected to present a comprehensive market research report that provides actionable insights and recommendations for enhancing the product's performance on the Amazon platform. Project Description: Problem to Solve: The core challenge is to understand and analyze the market dynamics of a chosen product or category on Amazon. Students must investigate various aspects, such as customer demographics, purchasing behavior, product reviews, pricing strategies, and competitor analysis. Expected Outcomes: Market Analysis: Conduct an in-depth analysis of the selected product or category, including market size, growth trends, and customer segmentation. Competitor Assessment: Identify and analyze key competitors, their product offerings, pricing strategies, customer reviews, and overall market presence. Customer Insights: Gather and analyze data on customer preferences, purchasing patterns, and feedback. This can involve studying customer reviews, conducting surveys, or using analytical tools to understand customer behavior. Opportunity Identification: Identify gaps in the market or areas for improvement, such as unmet customer needs, pricing optimization, or product feature enhancements. Strategy Recommendations: Develop strategic recommendations based on the research findings. This could include marketing strategies, product development suggestions, or pricing adjustments. Presentation of Findings: Prepare and present a detailed market research report that encapsulates all findings, analyses, and recommendations. This report should be structured in a professional format suitable for a real-world business context. Feedback and Reflection: Receive feedback from peers, instructors, or industry professionals and reflect on the learning process, challenges faced, and skills acquired. By the end of this project, students will gain practical experience in market research, data analysis, strategic thinking, and professional communication. These skills are crucial for careers in marketing, business analysis, e-commerce, and related fields. The project will also enhance their understanding of the dynamic e-commerce landscape, particularly the Amazon marketplace.

Winter Marketing Analyst

Our company focuses on reforestation and ESG practices. We have developed a set of sales/marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company. Our focus is on leveraging innovative marketing techniques to enhance our online presence and promote our brand