Sales and Marketing Strategy

We have recently created a 2FA app (Paxis) for companies like ourselves (Managed Service Providers) to use to increase their security. We felt this is an essential product since MSP’s are a big target of hackers and social engineering is on the rise and currently there really isn’t anything like this to protect us. We would like assistance in creating a sales/marketing strategy for Paxis. This app doesn’t have a lot of competition, there is a defined client base and we are looking to market North-America wide.

SEO Strategy

We would love to be found on the first page and in the top three. We are a worldwide organization with a few target markets. We have minimal understanding of SEO but understand the importance as well as the forever changing algorithms. We would like to collaborate with students to understand what we need to do to generate more traffic and revenue through search engines Students should be prepared to: Complete an SEO analysis on our website Conduct competitive keyword research Update our website with the best structure and elements for SEO. Develop an on-page and off-page SEO plan. Identify key metrics to track for success. Resources Any existing materials we can provide to ensure a complete understanding and smooth collaboration

Strategic Marketing

It’s important for us to have a well-defined marketing strategy, one that optimizes our competitive advantage and results in desired conversions. This project will include the following tasks: Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; create useable social media and blog posts; and expand social media assets. Marketing Communications - Recommend changes to advertising and PR materials, including social media engagements and create an integrated marketing campaign. Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration for our B2C and B2B offerings; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic; optimize the customer journey; and increase inbound leads. You'll be working with a fun and collaborative team at Clavis Studio. We will give you access to organizational assets you may need for this project and provide any other support necessary.

DAAS - MacEwan Custom Business Consulting

Project goal can be tailored to skillset of student team. Options include: 1) Define and prepare documentation for repeatable business process, eg, customer engagement/feedback process, platform feature consult/develop/test/deploy, go-to-market process for new services/features, etc. 2) Prepare strategy and implementation plan for capturing, filing, and accessing corporate resources/knowledge/tools. 3) Strategic communication and marketing, including possible tools and mediums, to reach strategic B2B customers or partners. 4) Support capturing, assessing, and monitoring organizational controls such as KPIs, roles/responsibilities/RACI, organizational design for strategic goals, etc.