Social Media Marketing Manager Intern - Product Marketing
Juplix Financials helps Canadian Immigrants build credit and access housing. We would like to work with students to design a new social media marketing campaign for our company and potentially offered a full-time position in the company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.
Winter Marketing Analyst
Our company focuses on reforestation and ESG practices. We have developed a set of sales/marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company. Our focus is on leveraging innovative marketing techniques to enhance our online presence and promote our brand
Brand Identity and Graphic Design Intern
Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.
UI / UX Design & Prototype
Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this
Amazon Research Analyst
In this project, students will be tasked with solving a real-world problem related to market research for Amazon products. The primary goal is to develop a robust understanding of a specific product or category on Amazon, analyzing various factors such as customer preferences, competitor strategies, market trends, and potential areas for growth or improvement. Throughout the project, students are expected to present a comprehensive market research report that provides actionable insights and recommendations for enhancing the product's performance on the Amazon platform. Project Description: Problem to Solve: The core challenge is to understand and analyze the market dynamics of a chosen product or category on Amazon. Students must investigate various aspects, such as customer demographics, purchasing behavior, product reviews, pricing strategies, and competitor analysis. Expected Outcomes: Market Analysis: Conduct an in-depth analysis of the selected product or category, including market size, growth trends, and customer segmentation. Competitor Assessment: Identify and analyze key competitors, their product offerings, pricing strategies, customer reviews, and overall market presence. Customer Insights: Gather and analyze data on customer preferences, purchasing patterns, and feedback. This can involve studying customer reviews, conducting surveys, or using analytical tools to understand customer behavior. Opportunity Identification: Identify gaps in the market or areas for improvement, such as unmet customer needs, pricing optimization, or product feature enhancements. Strategy Recommendations: Develop strategic recommendations based on the research findings. This could include marketing strategies, product development suggestions, or pricing adjustments. Presentation of Findings: Prepare and present a detailed market research report that encapsulates all findings, analyses, and recommendations. This report should be structured in a professional format suitable for a real-world business context. Feedback and Reflection: Receive feedback from peers, instructors, or industry professionals and reflect on the learning process, challenges faced, and skills acquired. By the end of this project, students will gain practical experience in market research, data analysis, strategic thinking, and professional communication. These skills are crucial for careers in marketing, business analysis, e-commerce, and related fields. The project will also enhance their understanding of the dynamic e-commerce landscape, particularly the Amazon marketplace.