Agora Connections - Digital Marketing - Social Media Presence

As we seek to expand our digital presence, we recognize the need to enhance our marketing strategies, which have been previously neglected. To advance our promotional efforts, we intend to collaborate with students and recent graduates who can help us develop and distribute engaging content. Key Initiatives Include: 1. Initializing a Meta Account : We will set up a Meta account to streamline our communications and promotions across Facebook and Instagram, platforms where many of our target users are active. 2. Completing Facebook and Instagram Pages : We will develop these pages to fully represent our brand’s mission and the educational services we offer, ensuring they resonate with both potential tutors and students. A branding kit will be provided to assist in this process. 3. Establishing a LinkedIn Presence : Creating and optimizing our LinkedIn profile to connect with professionals and recent graduates, enhancing our visibility in a more formal professional network. This platform will be crucial for reaching potential tutors and educational partners. Responsibilities for Participating Students: - Understanding our Target Market : Students must grasp the needs and preferences of our target market, which includes students seeking tutoring and graduates looking for teaching opportunities. Additional Opportunities: - Suggesting SEO Strategies : Sudents will have the opportunity to propose SEO strategies that enhance the visibility of our content, making our tutoring services more accessible to a broader audience. This initiative aims not only to bolster our marketing capabilities but also to provide valuable marketing experience to students and recent graduates in the field. The focus on Meta (Facebook and Instagram) and LinkedIn will ensure a comprehensive approach to our digital marketing efforts, addressing both casual and professional networking needs.