Digital Marketing Strategy & Implementation for Food Start Up

The main objective of this project is to assist Mi BOWL Meal with building our brand identity and brand authority through engaging content recommendations and implementation. Mi BOWL Meal is a ready-to-eat meal delivery company located in Toronto that specializes in asian-fusion and asian-inspired dishes. Our meals are healthy and nutritionally balanced. We offer delivery on Mondays and Thursdays every week. Our company vision is to help people be their best selves and we do this by freeing up their time to focus on their life's priorities. We sell entirely online through the Shopify platform. We have a stable customer base with which we're known for providing high quality, delicious, and healthy ready-to-eat meals. We'd like to deepen our brand authority by creating content for our website (e.g., blogs), social media, and other digital marketing tactics (e.g., emails). Currently, we actively manage an instagram account, and two social media accounts that are more focused on the Chinese community (Xiaohongshu, and WeChat). In 2024, we'd like to use strategically expand into other social media marketing channels. This project will focus on refining our digital marketing strategy and creating content for our Instagram and Facebook presence, and possibly our LinkedIn presence as well.