SEO, Google Ads and Social Media Strategy

We are looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that we could use Researching Search Engine Optimization requirements for us to rank on the first page of Google. Optimize our Google Ads campaign Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using social media analytics to tailor the content calendar to our followers activity, rather than general trends

Creating a Social Media Campaign Strategy for Centre for Spiritual Living On the Lake

The goal of this project is to create a social media campaign strategy for Centre for Spiritual Living On the Lake. This will involve several different steps for the students, including: - Researching the target audience for Unity Kitchener and understanding their interests and needs. - Developing a strategy for creating content that resonates with the target audience. - Creating a content calendar for the social media campaign. - Crafting engaging social media posts that are tailored to the target audience. - Analyzing the performance of the social media campaign and making adjustments as needed.

Marketing Project

Establish a brand visual identity Generate countrywide awareness of our organization Help us to grow our congregation through digital marketing strategies