Digital Marketing Sprint 2 - Launch Campaign - Post, Articles and Newsletters

The main goal of this project is to Strategic Product Launch Campaign Optimize Profile and Establish Content Best Practice Refining Target Audience Digital Media Marketing Platform > Use Case > Success Metrics LinkedIn - MoMG - 50% Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Playbook & Articles - Knowledge-sharing, News, Policy, Research Data pich of personal Newsletter - Bi-weekly/Monthly Events - Community Book of Business - B2B/ B2C/ B2G Reddit - Social ROI Post - Text, Image & Videos Live - Host AMA Playbook & Articles - Subreddit Book of Business - B2B/ B2C/ B2G Meta Platforms - Cross post Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Playbook & Articles - Knowledge-sharing, News, Policy, Research Data pich of personal Reels - Digital Creator Events - Community Book of Business - B2B/ B2C/ B2G Page and Groups YouTube Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Reels - Digital Creator Events - Community Engagement Book of Business - B2B/ B2C/ B2G Tiktok Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Reels - Digital Creator Events - Community Engagement Book of Business - B2B/ B2C/ B2G Twitter Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Reels - Digital Creator Events - Community Engagement Book of Business - B2B/ B2C/ B2G WeChat Post - Text, Image & Videos Live - Behind the scene, Fireside chat, Postcast type Reels - Digital Creator Events - Community Engagement Book of Business - B2B/ B2C/ B2G Emails/ Website Newsletter Blog Quora WeChat

Sweepstakes.ca Posting Phase 2

This project is a continuation of Sweepstakes.ca Posting To the point,  market various https://www.sweepstakes.ca free giveaways to as many sweepstakes, giveaway and contest directories, blogs, classified sites, social media channels ... We connect our Canadian audience with advertisers to boost advocacy + social sharing by tagging free sweepstakes, giveaways + pop-up promos. Surf, dream big and share our community!

Content Creation Internship - Group A

Are you a music enthusiast with a proven track record in content creation? Are you eager to enhance your social media prowess while putting your existing skills to the test? We invite you to become an integral part of our dynamic team by joining us as a Content Creator Intern. This internship is designed to empower students to apply their digital expertise and skills within the contemporary landscape. It offers a unique opportunity for interns to collaborate with like-minded individuals, fostering a collaborative learning environment. Elevate your capabilities and gain valuable experience by contributing to our vibrant social media team.

PHASE 2-SEO and Social Media Strategy Implementation

Our team is looking to take our current social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the current content calendar to our customers activity, rather than general trends

Digital Content

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

Business Development - User/Lead Generation

Students will need to utilize professional and social communication methods such as LinkedIn, Emails, Instagram etc. to generate leads which can be then converted into customers. By reaching out to industry professionals for the mentor side and student organizations for the mentee side, setting up calls, giving demos and keeping up with the leads using our existing CRM, the goal would be to convert as many leads into users